INVESTIGATING THE RELATIONSHIP BETWEEN MEDIA LITERACY AND HEALTH LITERACY OF CITIZENS OF BANDAR ABBAS

  • Roya Jahangiri Zarkani Islamic Azad University
  • Shahnaz Hashemi Islamic Azad University
  • Ali Granmayehpour Islamic Azad University

Resumo

Health literacy is a set of cognitive and social skills that determine individuals' motivation and ability to acquire and access information. Considering the importance of social participation discussion, the present study seeks to answer the central question of whether there are different dimensions of media literacy and social literacy using survey method, survey technique, questionnaire tool and SPSS, and Smart PLS software. Also, we question: is there a connection between media literacy and health literacy for Bandar Abbas? The study's statistical population is Bandar Abbas citizens from 18 years old and above 384 of them were selected as the sample size. The results indicate that between media literacy (0.36) and its dimensions, namely information evaluation (0.42), information composition (0.32), purposeful use (0.37), information exchange (0.28), and how to use media (0.26), there is a positive, direct and significant relationship with citizen health literacy.

Biografia do Autor

Roya Jahangiri Zarkani, Islamic Azad University

PhD Student in social Communication Sciences, Department of Communication, Qeshm Branch, Islamic Azad University, Qeshm, Iran. 

Shahnaz Hashemi, Islamic Azad University

Invited Professor Department Of Social Communication Science ,Qeshm Branch, Islamic Azad University ,Qeshm,Iran - Associate Professor of Research Institute of Education, Organization for Educational Research and Planning, Tehran, Iran. 

Ali Granmayehpour, Islamic Azad University

Assistant Professor, Department of social  Communication, Tehran Center Branch, Islamic Azad University, Tehran, Iran. 

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Publicado
2021-03-11
Edição
v. 8 n. 31 (2021): Scientific knowledge to deal with today's challenges
Seção
Artigos

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