INTELLECTUAL PROPERTY ADVOCACY IN COLLEGES AND SECONDARY SCHOOLS IN HO CHI MINH CITY: DETERMINING THE ROLE OF EDUCATION

Resumo

In the context of strong globalization and digital transformation, intellectual property plays an increasingly important role in the education and innovation ecosystem. Especially in colleges and secondary schools, where the workforce is directly trained for the knowledge economy, education is not only a channel for imparting knowledge, but also a strategic tool in advocacy, raising awareness and guiding students’ behavior in compliance with intellectual property laws. This article focuses on determining the role of education in promoting intellectual property in colleges and secondary schools in Ho Chi Minh City through a combination of qualitative methods (interviews with 17 managers, lecturers and experts in the field of intellectual property and education) and quantitative surveys of 234 people, including managers, lecturers and students. The survey results show that education has a positive impact on learners’ awareness and attitudes towards intellectual property; however, the level of integration of intellectual property content into the curriculum and extracurricular activities is still modest. The survey data tables with a 5-point Likert scale clearly reflect the level of consensus and assessment of the survey groups. On this basis, the article proposes solutions to enhance the effectiveness of intellectual property education through targeted initiatives, including the design of specialized training modules, training of lecturers to master intellectual property knowledge, development of school communication materials, and promotion of cooperation between schools and specialized agencies. The article contributes to providing practical and academic arguments for the development of intellectual property education policies in the context of comprehensive innovation in vocational education.